How to design your services for sustainability and scalability.
No matter what kind of products/services you sell, you have to make sure they are scalable. Don’t look at me like that, it’s the truth.
Learn what products/services you need to part with (and the importance of selling ONE) to avoid creating confusion, chaos, disarray, and other assorted bs, while also ensuring that you are consistently building up the like, know, and trust factors.
(Hint: confused customers NEVER hit the buy button).